There is need of powerful marketing strategy in this cut-throat competitive world as everybody urges to succeed. Marketing strategy helps you survive and make your business grow. To create a strong web presence, an efficient and cost-effective search engine optimisation and web promotion is needed to make your business succeed.

Advan-t-edge specialises in SEO services and help you successfully gain domestic as well as international market. Through our search engine marketing strategies, we increase your website traffic and high page ranks.

These are some of the steps we take during our optimization process.

Step 1 - Site Performance Audit
Before we start the work we analyze your site fully as to how your site is performing with SEO currently. It is always better to start once you know where you are or else steps taken could fall back also.

Step 2 - Objectives Setting
First we set clear goals which could be. For example:

• Increase unique visitors to 5,000 per month by March XXXX
• Increase number of enquiry requests to 25 per month by March XXXX
• Achieve Top 10 positions for 15 selected search phrases by March XXXX

Step 3 - Project Plan & Timescales
We break our strategies into modules and set timeline for each modules. We send report to you after completing each module.

Step 4 - Search Phrase Analysis & Selection
We do a complete research and get the most important keywords which could generate high hit rates for the sites and we also keep in mind that high hit keyword should convert into business too.

Step 5 - Content Development
Once keywords are done we do a content building which would be very search engine friendly and free for any type of spam.

Step 6 - Structure Optimization
We insure that your site as a whole is search engine friendly and search engine spiders could crawl the site easily. This could involve reworking on content, meta tags, templates and link structure. A brief:

• Improving the HTML code structure.
• Improving the sites internal linking structure.
• Optimizing page elements.
• Ensuring the site is search engine friendly.
• Optimization of page content

Step 7 - Link Building
From the beginning only we submit your site to directories. Next stage is reciprocal link building. A brief of our strategies:

• Content Strategy
• Outbound Strategy
• Inbound Strategy

Step 8 - Search Engine Submission
We submit the site manually to search engines and not with the help of any automated software which create more of problem then good.

Step 9 - Reporting & Analysis
The various reports we generate are:

• Search Engine Positions
• Web analysis, referring traffic, unique visitors, source of traffic

Step 10 - Maintenance & Improvement
Seo is not a day work but a ongoing process. Remember other people are also working on their sites. So it is a never ending process till you become very big or you have a great brand.